Transforming B2B Fuel Payments with aiEazyFuel^®

Company Overview

Circle K, a global leader in convenience and mobility, owned by the Canadian company Alimentation Couche-Tard has an extensive network of service stations across Europe, North America, and Asia. Circle K serves millions of customers with fuel, EV charging, car washes, food, beverages, and convenience goods. They are one of the largest players in their segment.

The Challenge

Circle K’s legacy system, which had been in place for 30 years, had become increasingly difficult to maintain and was implemented across regions, with each region having its own separate instance. This system lacked scalability, had a longer time-to-market, and offered limited options for partner integration – falling short of current market demands. As a result, Circle K faced challenges in meeting evolving B2B customer expectations as it couldn’t provide the features and functionality that its customers expected.

Solution

Circle K selected aiEazyFuel^® for its flexibility and scalability. As an up-and-coming vendor at the time, The ai Corporation was seen as the ideal partner for Circle K, because of their ability to tailor the aiEazyFuel^® payment solution to Circle K’s specific requirements, through close platform development collaboration.

Implementation

The ai team played a crucial role throughout every stage of the implementation process. From design and deployment to hypercare, they were actively involved to ensure the system operated smoothly and met performance expectations.

Results & Impact – Key examples

B2B Mobile Payments: Circle K launched a B2B mobile payment solution where aiEazyFuel^® is a key enabler. The solution is central to Circle K’s value offering and plays a key role in its strategy of moving to virtual cards.

Restriction Management: Circle K has been able to offer its customers detailed restriction management on its customer self-service portal. This allows more flexibility for B2B customers and less strain on the customer service team.

Partner Integrations: The APIs delivered through the aiEazyFuel^® solution have enabled Circle K to integrate seamlessly with third-party providers such as toll road services and parking companies. This has expanded Circle K’s value proposition, making it more attractive to customers.

Looking Ahead

aiEazyFuel^® is now implemented across Europe as a core part of Circle K’s standardised payment platform. With Circle K’s recent acquisitions in Belgium, the Netherlands, Luxembourg, and Germany, they’re now actively working to migrate these new customers onto the aiEazyFuel^® platform.