SmartRule™ has won ‘Best Newcomer’ at The Retail Fraud Awards

in Company news

We have some exciting news here at ai HQ, our SmartRule™ solution has won ‘Best Newcomer’ at the Retail Fraud Awards, held in Leicester last week and hosted by Retail Knowledge.

This Award recognises the most exciting new in-house developed solution to enter the retail risk and loss prevention arena, supplying any part of the risk and loss prevention industry.

Matt Attwell, Risk and Client Services Director “We are delighted that the Retail Risk Fraud Award judges have recognised the opportunity for SmartRule™ to make a real difference in the loss prevention industry. SmartRule™ provides best-in class machine learning capability to achieve maximum fraud detection as well as optimal transaction acceptance levels”.

SmartRule™ has been breaking records in the industry and speed is really what sets it apart from other products on the market; it can build rule-sets in just 2 hours – a task that before now, took 2 days. It is a one of a kind solution and completely unique. As well as being used by one of the world’s largest global businesses, it is about to be deployed across the US and Middle East.

Fraud analysts no longer need to do any of the repetitive tasks and mundane tasks as SmartRule™ now does it for them, freeing up time to focus on the more complex tasks that require the human brain’s creativity.

A huge thank you to everyone that voted for us and a big well done to everyone involved in making SmartRule™ the winner that it is!
If you would like to find out more about SmartRule™ and how it can help your business grow, call us on +44 (0) 1483 661 240 or email

You can also follow us on Twitter and LinkedIn for more company news and industry insights.